| |
| Banking Solutions |
Qtech
Solutions provides financial services with comprehensive outsourcing
solutions designed for competitive-level service, performance,
and profitability. Qtech teams provide the best practices
for Bank Customer Relationship and are dedicated to ensure
the growth and long-term success of our clients with well-designed,
thoroughly tested, and fully integrated technology solutions.
Our team expedites problem resolution with a single contact
point for every component of today's complex statistical alternatives,
eliminating dependency on numerous vendors, which is typically
required to support a variety of products, hardware platforms,
training and service methodologies. Our integrated family
of SAS Software Products, related tools and processing services
deliver proven and ongoing operational and bottom-line benefits
to banking institutions. |
- Our statistical solutions are performed
as follows:
1. Translating Technology into Value by
Single Data Warehouse.
2. Finish the Paperwork – Produce
necessary Reports and Documentation.
3. Pump Up Your Contact Management - provides
in-depth profiling, activity tracking, and relationship
overviews for each customer.
4. Perform risk analysis and create statistical
models to suit current
5. Developing, optimizing and evaluating
bank branch networks.
|
| Qtech Solutions
avails opportunity to serve by providing value-added business
process outsourcing to it’s clients. In our role as third-party
business partner to community banks of all sizes, we provide: |
• Single source,
• “Best of breed" processing solutions
that are professionally maintained,
• Advanced system integration, flexibility, and architecture;
• Quality, timely, and efficient data processing;
• Rapid response to business changes and growth;
• Significantly reduced in-house technology resource
requirements and costs;
• Proven track record of customer services and conversion
support; and
• Financial strength and business strategy.
|
We
understand business needs of our clients and provide them
with the most relevant products and services to compete in
and satisfy markets. On the bank management front, our fully
integrated Statistical systems will support statistically
every banking product, including checking and savings accounts,
retirement accounts, consumer, mortgage, commercial, construction
loans, ATMs and debit cards, cash management services and
Internet Banking for both consumers and commercial customers.
Our core processing steps include: |
• Create a customer focused Organization
and Infrastructure.
• Gain an accurate picture of
your customer categories.
• Accurately access the lifetime
value of your customers.
• Maximize the profitability
of each customer relationship.
• Understand how to attract
and keep your best customers.
• Maximize rate of return on
marketing campaigns.
|
All the elements of
an organization should be integrated to reap full benefits of
relationship management. Integration is key in our financial
and management services. The data flows from system to system.
This integration creates the reliability that you want, and
reduces, if not eliminates, the manual effort of moving data.
Qtech Solution provides the following solutions for integration: |
-
Create a SAS Data Warehouse
Architecture System to create a common spool data source
to all users.
-
Integrate different
data source to make data available fresh and recent at
all time.
-
Managing and synchronizing
all customer touch points including multiple centers,
branches, and remote sales and service agents.
-
Apply globally across
various banks, the same marketing strategy and be in compliance
as per Government.
-
Apply standard Customer
and Marketing Eligibility and Suppression Criterion as
applicable to a specific marketing campaign.
-
Create standard programs
for fast and easy execution process with minimal manual
interface and standardize reporting structures.
|
| Credit Card
Execution Process |
Today's
competitive climate has presented banks and card issuers with
tough challenges regarding rising customer expectations, business
costs accompanied by fierce competition. They have to increase
customer retention, deepen customer relationships, improve
operational efficiencies and meet compliance requirements
in an ever-changing regulatory environment. Qtech Solutions
helps our clients achieve their goals by specializing in credit
card marketing campaigns for them. |
| Qtech Solutions
team offers services for pre-campaign, at campaign and post
campaign activities for executing credit card campaigns |
Pre-campaign
activity includes strategy development, opportunity sizing
and targeting. Strategy development will take place in collaboration
with the client team. If client resources are not available
to aid in the strategy development phase Qtech Solution’s
Strategic Analysis Team (SAT) will take the lead in developing
the strategy. Qtech Solutions marketing team will study market
trends and use empowerment tools for opportunity sizing and
targeting. Our SAT and marketing team works with client’s
group to plan to integrate the full campaign to achieve the
highest cost effective formula and return. Our team can provide
timelines, co-opportunities, and underwriting potentials. |
| At campaign, plan
creation process will be done in collaboration with both SAT
Team and the Client team in conjunction with Qtech Solutions
marketing team. Qtech Solutions execution team will process
execution model for Qtech Solutions marketing programs. The
project request will be submitted by Qtech Solutions marketing
team to the Client Management for approval . |
Post
campaign activities include process analysis and reporting.
Process reporting will be provided by the Qtech Solutions
execution team providing detailed analysis and MIS (Metrics)
reports for all future initiatives, proposals and documents
in conjunction with Client Team. Campaign analysis report
will have a comprehensive feedback of entire campaign, along
with return rate analysis and customer retention strategies.
Process analysis will be done by our execution and marketing
teams to analyze the selected process for execution. |
| Portfolio
Management |
Qtech
Solutions portfolio management team comes up with strategies
that meet the specific needs of each individual client. We
are confident in the success of each project we take on for
our clients. We enable our clients to improve decision-making,
reduce maintenance costs, and deliver new levels of transparency
to the business. In today’s competitive market, people
have multitude of choices, so credit card issuers must provide
exceptional service to retain their customers. Qtech Solution
serves as an outsource company for their clients for portfolio
analysis studies. |
Qtech
Solution’s SAS team come up with strategies to encourage
card usage by consumers thereby generating more profits for
our clients. Information is obtained from Client’s customer
database to generate portfolio offers which customer will
most likely use and avail benefits of. Offers can come in
the form of a reward plan, bonus points, cash back offers,
balance transfer, discounts on purchases of specific items
from selected stores that the customer might frequently be
visiting. Cards could also be in the form of airline credit
card or low interest cards or any other benefits associated
with card usage. These offers are generated after studying
the customer spend and payment patterns over a period of time.
|
| Qtech Solutions portfolio
management team administers and monitors the card portfolios
for reporting purposes designed to meet our client’s needs.
We are passionate about what we do and go to great lengths to
exceed our customer's requirements |
| Payment and
Purchase pattern management |
The
credit card industry depends on optimization for making critical
decisions regarding credit line management, customer retention,
collections and marketing decisions. Credit card issuers can
create strategic offers if they study the purchase pattern
of their customers to understand card user preferences and
how consumers might respond to explicit pricing of card transactions.
Transaction pattern study gives information on consumer’s
financial history and further details like what they buy,
where they travel and whom they communicate with. |
| Qtech Solutions Statistical
Analysis Team will collect information from client’s database
to study usage trail of each credit card perform list selection.
This will lead to effective marketing without invading individual
privacy. |
| The pattern discovery
phase can be best described using the following figure: |
|
Qtech
Solutions Analysis team will classify customers into different
clusters based on the number of transactions a customer performed
in a particular segment. After identifying the number and
percentage of customers in each cluster, our team assists
client to target right customers for a specific marketing
promotion. |
Qtech
Solutions analysis team also studies the credit card payment
patterns from the clients database to classify customers into
different clusters based on their payment pattern. Some consumers
pay only the minimum balance, some might directly debit their
account with full amount due, or some others may be having
irregular payment behavior. This analysis will assist the
client in understanding the number and percentage of customers
in each cluster, their balance information, FICO score (www.myfico.com)
and thus segment them into clusters based on the ratio between
payment amount and balance amount. Qtech Solutions Strategic
team will assist the clients in targeting right customers
for a specific marketing promotion. |
| Credit Modeling
Score |
| Qtech Solution’s
data modeling team extracts data from client’s customer
database and perform analysis on them to come up with models
like spend model, attrition model, risk model and respond models.
These models helps our clients in having a better understanding
of their customer profiles and also frame strategic offers and
promotional campaigns. |
Response
modeling for credit card campaigns helps the client in determining
the characteristics of potential customers. The cost of direct
marketing campaign is directly proportional to the number
of prospects being targeted, but only those prospects that
actually accept the offer contribute to revenue. Qtech Solution’s
SAS team will come up with a response model so that the client
can identify the most likely buyers prior to spending time
and money communicating with prospects. Contacting only a
fraction of prospects who are most likely to purchase will
results in lower direct marketing expenses and better response
rate, and therefore increases profit. Our team also automates
the process of aggregating and transforming unstructured data
into the structured formats required for data modeling. |
Qtech
Solutions modeling team comes up with a spend model from the
customer database of our client studying the spend patterns
in order to predict future spend behavior. Our team will conduct
a detailed spend diagnostic to identify and segment customer
spend data into different segments based on geographic, industry
or cost categories as per the client’s needs. This model
will assist in the client in designing a marketing campaign
that grabs attention and target the right audience. Qtech
Solution’s spend model helps clients increase productivity,
reduce costs, improve risk profiles and gain greater insight
through enhanced reporting capabilities.
Qtech Solution’s modeling team comes up with attrition
models to identify and retain profitable customers. Our team
tracks the customer database and brings a good understanding
of customer behavior along with timely, targeted strategies
to reach potential retainers with the right offer at the right
time. We use SAS to build the models to contact the customer
when the customer expects our client to contact them. |
As
credit card outstandings have become the fastest growing proportion
of consumer debt, the application of risk assessment models
to regulatory capital requirements is a particularly relevant
issue for card issuers. Qtech Solution’s SAS team will
study customer credit details including FICO scores along
with behavioral information. This will also help in making
a decision on future payment performance early enough to have
a positive impact on revenues. |
| Qtech
Solution’s credit score modeling team comes up with
a model to identify accounts with good and bad credit risks.
The accounts falling in the middle range is taken for more
detailed review. Thus, we assist our clients to come up with
a more intensive and less time consuming credit card strategic
campaigns. |
| Strategic
Analysis |
Credit
Card issuers worldwide face global competition, high customer
attrition rates and the strain of new regulations. Qtech Solution’s
Strategic Team comes up with ideas for credit card issuers
to reduce costs, increase profits, maximize cardholder value
and returns. |
Qtech
Solution’s Strategic Analysis Team performs analysis
on customer database to understand trends in performance,
pinpoint growth sectors and identify factors driving change.
Our team comes up with predictive models like Card Member
Value, Net Present Value or Pre Tax Income to understand the
impact of strategic moves on profitability. Our Strategic
team performs the following duties: |
• Create segmentation strategies as
per customer spend behavior.
• Implement, maintain and manage policy and regulation
changes.
• Work along with marketing team to capture marketing
trends.
• Identify growth opportunities and ensure that they
are utilized.
• Helps in identifying strategic partners for making
new card offers.
• Assist the client in preparing the mail plan regarding
the creative contents and contact strategy.
|
Qtech
Solution’s Strategic Analysis team facilitates the planning,
communication and executing winning corporate strategies using
industry specific performance indicators. Our objective is
to create and explore opportunity for the growth of our customers
and our organization. |
